Mattel Unveils KPop Demon Hunters Zoey Figure, Sets Surprisingly Distant 2026 Release Date
Get ready for a long wait, KPop Demon Hunters fans. Mattel just unveiled a new 6.5-inch Zoey action figure, but collectors won't get their hands on it until late July 2026. Yes, that's two years away.
This new collectible brings the bubbly demon hunter, a standout member of the fictional KPop group HUNTR/X, to life in her signature "How It's Done" look. Zoey's known for her electrifying stage presence and quick-witted demon-slaying. Mattel packed this figure with premium sculpting and multiple articulation points, perfect for dynamic poses.
Zoey comes loaded with accessories: interchangeable face plates, alternate hands, her signature light daggers, and even fun themed props like a noodle cup and shrimp chips. Plus, a HUNTR/X display base. She's slated to drop alongside the Saja Boys and other HUNTR/X members, hinting at a wider line from Mattel. It's a significant commitment to the KPop Demon Hunters universe, even with the extended lead time.
“Mattel just unveiled a new 6.5-inch Zoey action figure, but collectors won't get their hands on it until late July 2026.”
Catzye Take
Announcing a collectible this far out is certainly a unique strategy from Mattel, hinting at either a long production cycle or a build-up to new KPop Demon Hunters content. Fans should keep an eye on upcoming announcements for the franchise, as this figure could be just the beginning of a wider push. It will be interesting to see how this long lead time affects pre-orders and collector hype.
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