Mattel Unveils Articulated Rumi Figure – Don't Hold Your Breath Until 2026
KPop Demon Hunters fans, brace yourselves. Mattel just dropped news of a new Rumi action figure, but you'll be waiting quite a while. This highly anticipated 6.5-inch Rumi, capturing her "How It's Done" performance, won't hit shelves until a distant late 2026.
This isn't just another doll; Mattel is stepping up with over 18 points of articulation – a welcome upgrade from previous HUNTR/X collectibles. Rumi comes packed with her signature Four Tiger Sword, swappable hands, interchangeable face plates, and even a noodle cup and sushi to recreate iconic scenes from the popular animated film.
Priced at $22.99, Rumi joins Zoey, Mira, and the Saja Boys in this detailed new line. It's an ambitious move from Mattel, signaling a serious push for KPop Demon Hunters' presence in the collectibles market, but that two-year release window is certainly a talking point.
“This highly anticipated 6.5-inch Rumi won't hit shelves until a distant late 2026.”
Catzye Take
A two-year wait for an action figure reveal is practically unheard of, but it could signal Mattel's long-term commitment to KPop Demon Hunters. Fans will want to watch closely to see if this new, more articulated line lives up to the hype and if the film's popularity can sustain such a long lead time.
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