Wendy's Unleashes Blind-Box Minions, Including a Rare Wendy Cosplay Figure
Minions & Monsters are invading Wendy's, but it's the exclusive blind-box collectibles for adult fans that truly grab attention. Launched June 15, this limited-time promotion isn't just for kids; it's a full-blown collector's event.
Adult Meals now include a choice of sandwich, Hot & Crispy Fries, a new Banana Frosty Swirl, and one of four mystery Minions figures. The real chase? A super-rare Minion cosplaying as Wendy herself! Other figures include Minions styled as Frosty and Fries. Kids' Meals also come with six character-themed toys inspired by the upcoming Illumination animated adventure.
Beyond collectibles, Wendy's introduces a Banana Frosty Swirl, combining banana cream sauce with their iconic Vanilla Frosty. There are even unique Coca-Cola Freestyle drinks like Pineapple Minion MischieFizz. This marks a significant shift in fast-food promotions, appealing directly to adult collectors. Wendy's has been smartly tapping into pop culture fandom, and these blind boxes are a clear win for that strategy.
“The real chase? A super-rare Minion cosplaying as Wendy herself!”
Catzye Take
This is a clever move from Wendy's, understanding that adult collectors are a major force in pop culture. Fans love the thrill of a chase item, and a Wendy-cosplaying Minion is bound to become a coveted piece. It’s a trend we're seeing more often, moving beyond just kids' meal toys.
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