Reese's Puffs and GloRilla Link Up: Crossovers Aren't Just for Anime Anymore
The world of brand crossovers never sleeps. At Catzye, we usually track the wildest anime collaborations or the latest manga-inspired treats. But sometimes, a partnership outside our usual beat demands a double-take. Rapper GloRilla just dropped a new campaign with Reese's Puffs cereal, delivering a fresh take on their iconic "Eat 'Em Up" anthem.
Yes, you read that right. GloRilla's remix comes complete with a new music video, created with Lyrical Lemonade, and a limited-edition cereal box. These collector's items hit online shelves for twenty bucks on June 29. GloRilla herself calls it a "full-circle moment," injecting her distinct Memphis energy into the cereal's famously late-night, indulgent appeal. It's certainly a bold play for a breakfast staple. While this isn't exactly the latest Spy x Family cafe, it's a reminder that every corner of pop culture is looking for that next big link-up.
“While this isn't exactly the latest Spy x Family cafe, it's a reminder that every corner of pop culture is looking for that next big link-up.”
Catzye Take
What's interesting here is how widespread brand crossovers have become across all media. While we typically cover anime and manga partnerships, this shows the broad appeal of unexpected collaborations. It makes you wonder what truly bizarre crossovers we might see next, even in our own world of otaku culture.
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