Modelo, Kappa Kick Off Major Fútbol Collection

Kappa, the storied sportswear brand, and Modelo, the beer giant, just dropped a surprise announcement: a new "Fútbol Collection" is on the way. This isn't just another merch line; it's a full-throttle celebration of soccer culture, launching June 25.

Modelo has deep roots in fútbol, calling itself the "Cerveza for Fútbol" for over 30 years. Their new "The Best Seat in the House" campaign emphasizes community, celebrating where fans gather to watch the beautiful game. This extensive push includes limited-edition packaging, sweepstakes for epic watch party gear, and, of course, the Kappa collaboration.

The collection itself? Expect athletic wear and jerseys, blending Kappa's iconic style with Modelo's brand. They've even brought in top players like Edson Álvarez, Raúl Jiménez, Diego Luna, David Ospina, and Raphinha. These athletes, who embody the fan-to-star journey, will share their stories. It's a comprehensive play, solidifying Modelo’s long-standing connection to the sport.