Lunar Distribution Books Whiskey House for SDCC 2026 Retailer Event — Two Years Out!

Mark your calendars, comic shop owners: Lunar Distribution is already locking down plans for San Diego Comic-Con 2026. The distributor announced a special retailer meet-and-greet event, scheduled for Thursday, July 23rd, 2026. Talk about forward-planning!
This exclusive gathering will be hosted at The Whiskey House, known for its Guinness World Record-holding collection of over 4,000 whiskies. Attendees, limited to two representatives per store account, will enjoy complimentary food and drinks, with the added bonus of potential retailer-exclusive covers.
Lunar Distribution burst onto the scene in 2020, founded by Christina and Cameron Merkler. They quickly became DC Comics' exclusive direct market distributor after Diamond's pandemic-era woes — a major shake-up in the industry. While San Diego Comic-Con once reigned supreme, global conventions like Comiket and Lucca have long since surpassed it in scale. Still, Lunar's early move for 2026 shows some serious commitment to its retail partners.
“Lunar Distribution is already locking down plans for San Diego Comic-Con 2026 — a full two years ahead of time.”
Catzye Take
What's interesting here is not just the early planning, but Lunar's continued assertion of its role in the direct market since the big DC shift. Fans should watch how these distributor-retailer relationships evolve, especially with SDCC's changing landscape. It’s a good reminder that even as conventions like Comiket grow, the traditional comic market still has its power players.
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